YouTube Ads

88% of YouTube travel-related searches focus on destinations, attractions, points of interest or general travel ideas

What Exactly are youTube Ads?

Great question! So there are 2 'key' types of YouTube Ads:

In-Stream Ads

In-Stream Ads are the most common YouTube Ads; they play before selected videos start playing and as a viewer, you can choose to either skip the ad after 5 seconds or continue watching it.

If the viewer skips your ad before 30 seconds, or before your ad has finished if your ad is shorter than 30 seconds, whichever comes first, you don’t pay a penny.

discovery Ads

Discovery Ads appear in the YouTube Search Results, as well as on YouTube watch pages. When a user clicks on the ad, they’ll be taken to that ads videos watch page to watch the video.

As an advertiser, you only pay when a viewer actually clicks on your video in the search results or watch page. So even if they don't click on your video, it's still great brand awareness.

Who can we target?

YouTube, owned by Google, is the second largest search engine in the world. And with over 1.3 billion monthly users, there’s a huge audience to get your business in front of with YouTube Ads. We can show your ads to a very specific audience using targeting options such as:

  • Where they are located
  • Places they've visited recently
  • Their demographics
  • What they're interested in
  • The websites they've visited
  • What they've searched for on Google
  •  Apps they've downloaded to their phone
  • Remarketing to your website visitors
  • And much, much more...

Why YouTube Ads?

That's a fair question! There are so many different advertising platforms available today; why should YouTube Ads form part of your advertising strategy?

Well, here's 4 of the many reasons why we love YouTube Ads and why we think you'll love them too:

  • Amazing Targeting - Allows us to position your brand in front of the people that matter most to your business; i.e. your ideal customers
  • Cost effective - One of the main advantages of YouTube Ads is that you only pay when someone actually watches or engages with your ad
  • The Tracking - The detailed  data we gather from YouTube Ads tells us all we need to know to optimise and scale your campaigns for huge ROI 
  • The Platform - As the worlds largest online video platform, more than 400 hours of video uploaded every minute, there's a huge audience waiting for you