Video Strategy
Video Topic Planning
Filming and Editing
Video Distribution
Monthly Reporting
Video Content That delivers results
You need an ROI on your Video Marketing, right? Here's what's possible when you use video strategically:
One of our recent projects in New Zealand
To be successful with video, you need to have a solid strategy behind you; producing video content without a strategy is like sailing a ship on the ocean without a map, compass or GPS.
When booking a trip, travellers move through 4 stages or 'Micro Moments' along their 'Path to Purchase':
Micro Moment 1
I Want To Get Away
Dreaming Moments
Micro Moment 2
I Want This Trip To Be Perfect
Planning Moments
Micro Moment 3
I Want To Book it
Booking Moments
Micro Moment 4
I Want To Make The Most of it
Experiencing Moments
Reaching travellers in these Micro Moments is key to a successful Video Marketing Strategy, so we'll develop and produce video content specifically for each Micro Moment along a travellers 'Path To Purchase'.
In each Micro Moment, travellers are in different mindsets and therefore need different content to firstly, fulfil their desires at that current moment, and secondly, to move them towards the next Micro Moment and closer to making that booking with you.
We don’t just produce inspirational video content that drives brand awareness, engagement, bookings and revenue. We handle “the works”.
That means we’ll look after the whole process for you. From planning out your video marketing strategy and video concept development, through to filming and editing, as well as uploading and optimising your videos to your YouTube Channel.
If you've got an in-house marketing team, we can work with them to deliver the required video content they need, whether that's for Facebook, Twitter, Instagram, your website or any other channels you publish video content on.
When we say 'The Works', we mean 'The Works'! Here's what's included with all of our packages →
As YouTube Ads experts (and YouTube Ads Certified), we can skyrocket your results with YouTube Ads Campaigns by:
20,000 Views
in 2 Weeks
A series of 'Day in the Life' videos
80,000 Views
in 4 Weeks
1 x Viral Video
Over 100,000 Views in 12 Months
1 x Optimised YouTube Video
Step 1: Discovery Call
Book your free Discovery Call, where we’ll explore your brand to understand your who you are, what you offer, your business objectives and your ideal customers
Step 2: Video Strategy
Next, we’ll develop the first 3 months of your Video Marketing Strategy, outline the topics for each video and get your input to make sure we’re off to a great start
Step 3: Video Concepts
Now it's time to flesh out the content for each video. We'll research, script and storyboard, as well as plan out the logistics and camera crew for filming the videos
Step 4: Production
Now it’s time to get the cameras out and start filming! Depending on how many videos we're producing for you, we'll spend 1-4 days filming every month
Step 5: Optimise and Launch
Next, we'll deliver the videos to your team to distribute online. If we're managing your YouTube Channel, we can upload the videos and optimise them for maximum visibility.
Step 6: Measure Performance
Each month, we'll review the performance of your videos as these insights allow us to refine and develop your strategy and video content for maximum ROI
Got Ideas For Your Videos?
If you’ve got ideas for your video content, send them our way, we’ll add them into your video marketing roadmap and get them launched!
If there are certain videos that need to be published to coincide with a specific date, just let us know and we’ll make sure that your deadline is met.
Need Ideas For Your Videos?
When we start working together, we’ll plan out the first 3 months of your Video Marketing Strategy, which includes the topics/subject for each video we're proposing to produce for you. And then 3 months later, we’ll plan out the following 3 months content.
We run all our ideas past you first before moving forward with any of them, to make sure that you're 100% happy with them.
Let's explore how Video Marketing can work for your brand
